Shopping precinct activations

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Local shopping precincts are the heart of our community. It is important that they thrive and support local business, as well as meeting the needs of the community.

The major shopping precincts participating in these projects are:

  • Union Road, Ascot Vale
  • Racecourse Road, Flemington
  • Keilor Road, Niddrie
  • Puckle Street, Moonee Ponds Business Precinct 
  • Essendon Junction, North Essendon

Buy Local Moonee Valley

The Buy Local Moonee Valley campaign aims to raise awareness about the importance of shopping locally and supporting local business within our economy. The campaign will also celebrate and profile our primary activity centres within Moonee Valley.

Union Road is the first participating activity centre and is running a series of events celebrating everything local within the Union Road shopping precinct.

Events in October and November include:

Little Local Shops
Ascot Vale residents are being encouraged to find wooden ‘little shops’ hidden around Union Road and return these to the sponsor shop to collect rewards. 

Local Stories street exhibition
Learn about the history of Union Road through the lives of locals. The Local Stories street exhibition will showcase moving and often funny stories in public spaces and shop windows.

Union Road art installations
Come down to a yarn bombing installation session on Saturday, 29 October from 11am at the corner of Union Road and The Parade in Ascot Vale. Materials provided. Spare material and wool welcome, having fun is a must!

Moonee Valley Signals Project

The Signals project has transformed over 30 VicRoads signal boxes into works of art.

Professional artists and local students have contributed vibrant works in a variety of styles, providing a colourful and engaging experience for all who see these unique art pieces.

Check out the Moonee Art webpage for an interactive map of the art boxes throughout Moonee Valley.

Invest in Moonee Valley - Vacant Shops Activation Program

In 2016 Council activated a series of vacant shops with artworks as part of a new project that aimed to encourage investment and reduce vacancy rates in Moonee Valley.

The designs aim to inspire the viewer to think about different ways to use the retail space and to encourage new business.

The first stage of this project is now complete. For further information contact us on 9243 8888 or email

Melbourne Food and Wine Festival 2018

Showcase your business to over 500,000 Melburnians at the Melbourne Food and Wine Festival 2018 (MFWF), 16 – 25 March 2018!

We are accepting applications from hospitality businesses who are interested in hosting an event as part of the 10-day festival. If your application is successful, we will submit your event to the Festival on your behalf and pay the application fee.

Successful applicants will be included in the Umbrella Events Program which shape the MFWF dynamic program through unique and innovative events that fit with the 2018 theme of ‘community’.

You can apply yourself or team-up with a complimentary Moonee Valley business. We look forward to working with you.

Download an application form or read the entry guidelines

For more information, visit the MFWF website or email us at

Placemaking presentation

Streetlife is a unique and exciting project that aims to revitalise our local shopping precincts. So far it has brought business and community together to interact, share ideas and find creative ways to work together to improve local shopping precincts.

We have taken what we have learned from the placemaking workshops and developed a 'how to guide' to help you implement placemaking in your local area. You can view the placemaking presentation on Slideshare and forward to family and friends directly through Slideshare or social media.

If you have trouble viewing the presentation you can download the PDF version (pdf, 3.7 MB).

Precinct projects

The Streetlife project has been a great success, but this is just the beginning. We are committed to continuing the momentum generated through the workshops to see projects implemented in each shopping precinct. Together we can make a difference!

Our commitment is to support your ideas and cut the red tape. Your challenge is to implement one idea that helps your business engage with the street or one project that improves engagement in the shopping precinct. 

If each business or community member can achieve this and inspire one neighbouring business or person then the momentum will grow and real change will become evident. Let’s start the revolution today!

As projects are developed and implemented we will share them here so check back regularly to see what's happening in your local shopping precinct.

For more information about our Streetlife project contact us on 9243 8888 or email

Last updated: Thursday, 22 March 2018, 2:31 AM