Described as vibrant, well developed and with the right mix of urban and green space, Moonee Valley has everything needed – and of premium quality – right on its doorstep.
We recently completed a branding study to identify the characteristics and strengths of Moonee Valley to effectively and accurately market the city. The results revealed participants with a strong sense of pride for their community.
The brand will communicate Moonee Valley’s personality, consisting of the following traits:
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Proud – pride in the quality of goods, services and products
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Vibrant - vibrant and exciting city life including retail, excellent shopping and restaurants, parks and reserves
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Harmonious - a fulfilling, comfortable and balanced work and home life
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Diverse - valuable diversity in all forms including cultural, ethnic, historical, business mix
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Welcoming – community spirit that has friendly and warm people that provide a personal service
The tag line world class.locally was developed to communicate and boast the benefits of the region and market Moonee Valley as a premier destination to live, work, invest and visit.
Launched in August 2011 the world class.locally tag line will be used in our marketing campaigns.
The brand and you
We all play an important role in making Moonee Valley world class.locally. It is the friendly barista make your morning coffee at the local cafe, the community spirit shown to those down on their luck at the local neighbourhood house, the property developer working carefully to build apartments in keeping with the beautiful streetscape... So when you think Moonee Valley think world class.locally.
For more information please read the communication tool (pdf, 246KB) or contact Economic Development on 9243 8888.
Watch the world class.locally promotional video below.