Council calls out gender stereotypes

Thursday, 30 November 2017

Moonee Valley City Council is showing its support for gender equity and working to end gender-based violence as part of the 16 Days of Activism campaign.

The 16 Days of Activism is an international campaign which takes place each year, starting on 25 November (International Day for the Elimination of Violence against Women) and ending on 10 December (International Human Rights Day).

Moonee Valley Mayor Cr John Sipek said Council joined the campaign each year as part of our involvement in the Western Region Preventing Violence Together Partnership (PVT), which is led by not-for-profit organisation Women’s Health West.

“Council is committed to improving equity across its many service areas, and breaking down gender stereotypes,” Cr Sipek said.

“I’m especially proud of the work we’re doing to increase women’s and girls’ participation in sport. This year our free Active8 program included Girls’ Auskick, giving 5 to 12 year old girls the opportunity to learn the fundamentals with qualified coaches. With the introduction of the AFL Women’s League, there’s nothing stopping young girls from dreaming big, and working towards a career in AFL footy.”

Over the 16 days, Council is sharing video messages through our social media channels to highlight the work we're doing to encourage female participation across many areas.

“These videos are designed to spread awareness of programs that help build a more inclusive community where girls and women are valued, respected and celebrated,” Cr Sipek said.

Along with our partners in the Moonee Valley Family Violence network, Council also held a morning tea last Friday to acknowledge White Ribbon Day and International Day for the Elimination of Violence against Women at Wingate Avenue Community Centre.

Portfolio holder for Community Wellbeing Cr Jim Cusack said events like this were important to demonstrate that violence against women is something Council takes very seriously.

“The prevention of family violence is one of Council’s key advocacy priorities, as highlighted in Council’s Advocacy Agenda 2013-17,” Cr Cusack said.

“Council recognises the impact of family violence, and we are acting to address this in policy and in Council’s social and community services in order to foster a community where people feel safe whether they are in public or in private.”

Cr Cusack said as part of efforts to combat gender-based violence and discrimination, it was also important to break down stereotypes.

“It’s important to challenge prevailing stereotypes of gender roles and functions – especially in fields which have historically been associated with men, such as sport and business. Society has come a long way, but there’s still work to be done,” he said.

Council’s 16 Days Activism videos are available to watch on YouTube

Media enquiries:
Sarah Schwager, A/Coordinator Media and Issues
Mobile: 03 9243 8813; Email: 

Last updated: Tuesday, 22 January 2019, 11:59 PM